ISpace
- Brand
- Avio
- Year
- 2012
- Objective
- Engagement
- Industry
- Other
- Mechanic
- Simulation & Strategy
- Platform
- App
- Agency
- Mutado
Objective
Fresh off Vega's first qualification flight in February 2012, Avio wanted to turn that technical milestone into something the public — not just the space industry — could connect with, and to keep the conversation going with regular space-related content and shareable moments.
Solution
The player takes on the role of an Avio Space Cadet, launching the Vega rocket from the pad, staging its separation, riding out turbulence, and steering a satellite into its target orbit; a successful run earns a mission-style Avio Space Cadet badge. A second mode turns the phone's camera into a photo booth, dropping an astronaut helmet or a ring of orbiting planets onto the user's face, applying a retro space filter, and offering the shot up to share. A Space Journal feed of space and rocket news rounds out the app, with every story just a tap away from Twitter, Facebook, or email.
- 1
The player opens the free Avio iSpace app and reaches a main menu offering three sections: Experience Vega, Astronaut Booth, and Space Journal.
- 2
In Experience Vega, the player learns how the Vega rocket is built and how it works, framed as game content around the launcher's technology.
- 3
The player then flies a launch simulation as the pilot of the Vega rocket, lifting off from Earth.
- 4
During the flight, the player is scored on piloting tasks: separating the rocket's stages and engines, then steering the vehicle through turbulence.
- 5
The mission ends with the player placing a satellite into its correct orbit, illustrating how real satellites are positioned for weather forecasting, Earth observation, and scientific research.
- 6
Completing the mission earns the player an "Avio Space Cadet" badge, styled after real space-mission awards.
- 7
In the Astronaut Booth, the player points the camera at themself and the app applies facial recognition to fit a virtual astronaut helmet, or alternatively frames the player with planets and moons orbiting their head.
- 8
The player can apply space-themed effects to the photo, such as "vintage space" or "pod monitor," then share the result with friends via Twitter, Facebook, or email.
- 9
In Space Journal, the player reads a regularly updated web magazine about space, launch vehicles, and missions, with articles that can also be shared to social media.
