Aviasales X Red Solutions: 'Pester The Owner' - Game With Route Mechanics And Obstacles

Objective

Aviasales and Red Solutions created a web-based game to engage travelers in pre-trip planning scenarios through relatable pet-owner narratives. The campaign connected travel logistics with domestic humor, targeting audiences preparing for journeys by featuring familiar scenarios of packing and pet management before departure.

Solution

The game "Fur Up for the Owner" launched via a landing page with a short mini-tutorial teaching route-drawing and touch controls. Players selected either a cat or dog character and navigated routes to a suitcase while avoiding household obstacles across six progressively difficult apartment rooms, with each collision costing an attempt. Players received three attempts per level, with in-game hints available to adjust their route before starting. The visual style used cozy, bold illustrations with detailed micro-animations. The experience included a humorous "mischief score" system that categorized player performance with playful villainy-themed labels ranging up to "wool devils." Completing levels granted raffle entries for prizes, and the final screen offered quick restart and replay options. The web-based game was optimized for both mobile and desktop platforms.

Results

—