Belly-Slap – Beach Vacation Simulator In Telegram Mini-app

Objective

Aviasales, a flight metasearch engine, launched a playable Telegram mini-app during the low travel season to boost brand awareness and audience engagement. The campaign aimed to spark interest in travel through a lighthearted game format, drive traffic to their Telegram bot, and stimulate flight bookings through gamified incentives.

Solution

Пузошлеп (Puzoshlep) is a Telegram Mini-App where players tap to flip and rotate sunbathing resort-goers to prevent sunburn, earning points for 'saved tans' — faster reactions earn more points. Entering via the Telegram bot, players first get a brief onboarding covering the rules and prizes. The game features short, replayable sessions with one-tap restarts and saved best scores, plus a real-time leaderboard tracking player rankings and reaction speed. Top 10 players each win 60,000 points redeemable for flight bookings at 1 point = 1 ruble equivalent. An additional prize grants the leaderboard leader a unique in-game avatar featuring their own face. The bot also sends reminders about deadlines and results. Players access the game via Telegram bot @aviasales_puzoclap_bot.

Results

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