Altoids

Objective

Altoids positioned itself as a playful, unconventional brand targeting youth culture. The 2006 campaign launched alongside a rebranding initiative for Altoids Mango Sours, aiming to reinforce the brand's quirky identity and connect with consumers through memorable, personalized interactive experiences.

Solution

The Altoids Entertainment Extravaganza was an interactive Flash-based website featuring a vaudeville-inspired aesthetic. The core mechanic was a personalized singing love telegram generator: users entered the recipient's name, selected relationship context (which generated four different lyrical versions), and wrote a personal message. The system would produce a custom video with the recipient's name seamlessly integrated into the lyrics. The site was hosted at altoids.com and featured additional games and vaudeville-style characters, with Mr. Al Toid serving as the sideshow barker guide.

Results

Not published.