FanZone36
Open the game- Brand
- Alpine
- Year
- 2021
- Objective
- Engagement
- Industry
- Automotive
- Mechanic
- Mini-games
- Platform
- Web
- Agency
- PHA5E
- With
- Oreca Events
Objective
Alpine, a French luxury automotive brand, created an immersive digital fan hub to engage motorsport enthusiasts during the 2021 24 Hours of Le Mans endurance race. The campaign aimed to support the Alpine Elf Matmut Endurance Team (competing in car #36) by providing fans with a virtual platform to follow the race in real-time and participate in branded interactive experiences.
Solution
FanZone36 was a web-based platform launched August 18, 2021, combining live race streaming, interactive mini-games (reflex tests), and augmented reality animations. Built with Vue.js, Three.js, PixiJS, and GSAP for advanced 3D graphics and animations, hosted on AWS infrastructure. The platform allowed fans to watch live cameras of the Alpine A480 #36, compete in games to test driving reflexes and win prizes, and engage with AR content celebrating the endurance racing experience.
Results
The platform earned Awwwards Site of the Day recognition on September 12, 2021, with an overall score of 7.44/10. Jury evaluations: Creativity 7.82/10, Content 7.63/10, Design 7.32/10, Usability 7.28/10.
