Adventure Time: Distant Lands - BMO
Open the game- Brand
- Adventure Time
- Year
- 2020
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Mini-games
- Platform
- Web
- Agency
- Active Theory
Objective
Cartoon Network and HBO Max launched a promotional campaign for the Adventure Time: Distant Lands special, seeking to engage audiences through interactive gameplay and character storytelling. The campaign aimed to drive viewership for the new series by offering an unexpected, playable way to interact with the beloved character BMO.
Solution
Active Theory developed an interactive WebGL experience centered on BMO, presented as a spaceship environment. Users navigate a retro-style computer interface built into BMO's face design to access content and mini-games. Two primary gameplay mechanics were featured: Potato Pong, where players bounce potatoes against BMO (referencing the character's obsession with potatoes), and Beat Maker, allowing users to compose music by selecting audio samples and BPM settings before sharing. The experience included 26 BMO facial expressions synced to audio, easter eggs (including a downloadable potato pie recipe), and glitch effects. Technically implemented with WebGL rendering, PBR shaders, and custom digital imaging processing to match Adventure Time's distinctive art style. Launched September 9, 2020.
Results
Not published.
