Accountant's Path - Web Game For Kontur's 25th Anniversary

Objective

Kontour.Extern, a Russian electronic reporting and accounting service platform, celebrated its 25th anniversary on July 1, 2025. The company launched a commemorative campaign to showcase its evolution from a basic document submission service to a comprehensive accounting ecosystem, strengthen brand trust with accountants and small business owners, and drive engagement through interactive experiences.

Solution

The campaign featured an interactive web game titled 'Journey Through Time' (Путешествие во времени, credited by the studio as 'Accountant's Path') running July 1–7, 2025. Players choose a character and appearance at onboarding, then explore a nostalgic museum-room scene with a 2000–2025 timeline, searching for 10 historical artifacts related to accounting practices and record-keeping. A found-item counter tracks progress, and contextual hints reveal facts about the evolution of accounting and electronic document flow (EDF/ЭДО) along the way. Finding artifacts unlocks treasure chests containing gifts, and a final results screen confirms completion and delivers the anniversary surprise. The game uses a hidden-object mechanic set in a museum-style environment with period-specific scenes. The campaign also included a September 2025 online trivia game ('Brain Buster for Accountants') and a promotional offer of 25% discount on accounting modules. Platform: web-based, responsive design for desktop and mobile.

Results

The game ran for one week from July 1–7, 2025. Specific engagement metrics, participant numbers, and prize pool details were not published in accessible sources.