Яндекс Книги: "A sinistra" - мини-игра для промо нового романа Пелевина

Objective

Yandex Books launched a branded mini-game to promote Viktor Pelevin's 2025 novel 'A Sinistra' and drive book purchases. The game immerses users in the book's fictional Transhumanism Inc. universe, positioning them as employees undergoing initiation into this world. Players navigate through game progression while discovering lore references and narrative elements tied to the novel's themes and setting.

Solution

An arcade-style mini-app featuring a gondola descent through Venetian canals with tap/swipe controls. Players collect coins (progression currency), scrolls containing 'secret writings' with universe lore and book references, while avoiding gold ingots that cause flotation loss after three hits. The game combines collection and avoidance mechanics with increasing difficulty across canal passages. Realized as a mini-app format compatible with messaging services including Telegram and Yandex platforms.

Results

Players accumulate achievement scores and collected scrolls, with a final screen directing them to purchase 'A Sinistra' on Yandex Books supplemented with additional materials. The design encourages replay to complete the full scroll collection. Specific engagement metrics, reach, or sales figures were not published in available sources.