Well Played
The Well Played Awards
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Library of playable marketing

1,037 campaign games made for 678 brands by 813 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Puzzle
  • Racing & Sports
  • Quiz & Trivia
  • Mini-Games
  • Simulation & Strategy
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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12 games

Simulation & Strategy Adventure & Quest Other Installation
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SEProduct LaunchInstallationDDRUID CreativeSSearaMind PlayerAWAwarenessInstallationWWildlifeAWSDefense DecoderCRAwarenessInstallationPPrime Weber ShandwickCCivil Rights DefendersDictator Of SwedenHYEngagementInstallationIINNOCEAN WORLDWIDEHyundaiLight Up Car CurlingAUProduct LaunchInstallationPPOLAudiEnter SandboxIBEngagementInstallationOOgilvyOne LondonIBMMake The TeamCBEngagementInstallationRRogerio FaveroCChip's BurgerAdvergame Chip's BurgerTUProduct LaunchInstallationNNerdworkingTurkcellA Spy ExperienceSAProduct LaunchInstallationWWho's Mcqueen Picture GmbHSamsungAll Eyes On The S4CCAwarenessInstallationAAdmcomCCasinó CampionePlay On The WayRNEngagementInstallationResnRNZAFChallengesHBLead Gen & RecruitingInstallationAAgency: TDEHouthoff BurumaThe Game

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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