Well Played
The Well Played Awards
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Library of playable marketing

1,114 campaign games made for 718 brands by 824 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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13 games

Other Awareness Arcade & Action In-Game App Other
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PHAwarenessIn-GameTThe GangPhilipsBody RoyaleKFAwarenessAppTTBWA\RAADKFCOriginal Fake GamesKFAwarenessIn-GameCCourageKFCChef Colonel Sanders In Street Fighter 6COOtherIn-GameDDAVIDCall Of Duty EndowmentLoot For GoodUNAwarenessAppGGoodboy DigitalUNICEFRight RunnerABAwarenessAppJJamie ShinAlly BankThe Big SaveTGAwarenessAppMonksTop GearCaravan CrushRBOtherAppRRice BowlsHunger CrunchGAAwarenessAppDDDB BrasilGGuaraná AntarcticaVem Ser Brasil!PBAwarenessAppThemis HubPPlast BlastPlast BlastHCAwarenessAppIImpossible PicturesHistory ChannelThe Great Martian WarCCAwarenessAppTed Perez And AssociatesCoca-ColaSnowball EffectWRAwarenessAppSomethin' ElseWrigley'sThe Nightjar

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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