Well Played
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Library of playable marketing

1,037 campaign games made for 678 brands by 813 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Puzzle
  • Racing & Sports
  • Quiz & Trivia
  • Mini-Games
  • Simulation & Strategy
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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11 games

Awareness Arcade & Action Music & Rhythm App In-Game
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PHAwarenessIn-GameTThe GangPhilipsBody RoyaleKFAwarenessAppTTBWA\RAADKFCOriginal Fake GamesKFAwarenessIn-GameCCourageKFCChef Colonel Sanders In Street Fighter 6DEAwarenessAppWWe Are PiDesperadosRave To SaveABAwarenessAppJJamie ShinAlly BankThe Big SaveTGAwarenessAppMonksTop GearCaravan CrushGAAwarenessAppDDDB BrasilGGuaraná AntarcticaVem Ser Brasil!PBAwarenessAppThemis HubPPlast BlastPlast BlastHCAwarenessAppIImpossible PicturesHistory ChannelThe Great Martian WarCCAwarenessAppTed Perez And AssociatesCoca-ColaSnowball EffectWRAwarenessAppSomethin' ElseWrigley'sThe Nightjar

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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