Well Played
The Well Played Awards
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Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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14 games

Awareness Other Arcade & Action Music & Rhythm App AR & VR
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KFAwarenessAppTTBWA\RAADKFCOriginal Fake GamesTRAwarenessAR & VRNNeo-PangeaThe Real CostAttack Of The Metallic MenaceGHAwarenessAR & VRKKreativa StudioGhostbustersScAReDEAwarenessAppWWe Are PiDesperadosRave To SaveTBAwarenessAR & VRAAmazon Prime VideoThe BoysBaby Laser TagUNAwarenessAppGGoodboy DigitalUNICEFRight RunnerABAwarenessAppJJamie ShinAlly BankThe Big SaveTGAwarenessAppMonksTop GearCaravan CrushRBOtherAppRRice BowlsHunger CrunchGAAwarenessAppDDDB BrasilGGuaraná AntarcticaCome Be Brazil!PBAwarenessAppThemis HubPPlast BlastPlast BlastHCAwarenessAppIImpossible PicturesHistory ChannelThe Great Martian WarCCAwarenessAppTed Perez And AssociatesCoca-ColaSnowball EffectWRAwarenessAppSomethin' ElseWrigley'sThe Nightjar

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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