The Well Played Awards
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Objective

  • Engagement
  • Awareness
  • Sales
  • Product launch
  • Brand image
  • Loyalty

Industry

  • Food & drink
  • Entertainment
  • Tech
  • Retail
  • Automotive
  • Finance
  • Fashion
  • Sports
  • Non-profit
  • Telecom
  • Beauty
  • Travel
  • Energy
  • Media

Mechanic

  • Puzzle
  • Quiz
  • Arcade
  • Racing
  • Simulation
  • Action
  • Adventure
  • AR
  • Platformer
  • Runner
  • Sports
  • Quest
  • Mini-games
  • Exploration
  • Multiplayer
  • Music
  • Shooter
  • Challenge
  • Clicker

Platform

  • Web
  • Mobile web
  • App
  • Mini-app
  • Installation
  • AR
  • Social
  • In-game
  • VR
  • Chatbot
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AR App Mini-app VR
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OREngagementAppOOreoCATCH THE OREOLCPlayable nowEngagementAppJJohn DorisLLucky CharmsChase for the CharmsDMAwarenessAppIiconmobileDDespicable MeDespicable Me Augmented Reality AppFTEngagementAppOOgilvy BeijingFFill the Sky iPhone appFill the Sky iPhone appVOPlayable nowEngagementAppAAgigenVVodafoneVodafone BufferBustersFAPlayable nowEngagementAppFFantaFanta Halloween App (AR packaging game)UAPlayable nowBrand imageAppUUS Air ForceCommand the Stack

The Well Played Awards

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