Command the Stack

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Brand
US Air Force
Objective
Brand image
Mechanic
AR
Platform
App

Screens

14 screens

Objective

The US Air Force sought to engage and inspire the next generation of aviation enthusiasts and potential military recruits through an interactive digital experience. The campaign aimed to demonstrate the Air Force's commitment to cutting-edge technology adoption while educating audiences about the teamwork, skill, and advanced capabilities required in modern aerial operations.

Solution

Command the Stack is a free augmented reality tactical flight game available on iOS and Android, developed in partnership with We Are Royale and GSD&M. The game features three operational layers—a real-time strategy mode for tactical command, a dogfighting mode, and a combined dogfighting/ground operations mode—controlled via a holographic tactical board on smartphone or tablet. Players tackle progressive missions in teams of up to three, unlocking new aircraft and objectives; real-time leaderboards track performance. The technical implementation leverages USGS topological data, Lidar scans, and satellite imagery to create five geographically unique game environments, showcasing authentic aircraft with real-world flight attributes.

Results

Not published.