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Library of playable marketing

1,037 campaign games made for 678 brands by 813 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Puzzle
  • Racing & Sports
  • Quiz & Trivia
  • Mini-Games
  • Simulation & Strategy
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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MALoyaltyIn-GameRRazorfishMarriottMarriott Bonvoy LandVRLoyaltyAppPPlayableVirgin RedVirgin RedHAAwarenessWebSuperhero CheesecakeHHawaiiAloha From AboveTOAwarenessWebWWieden + KennedyTravel OregonThe GameJNAwarenessWebCCircul8JNTOThe Magic SakuraTREngagementWebBBlueglassTravelzooA Guide To Literary BritainSCAwarenessWebFFHV BBDOSchipholDestination UnknownKLProduct LaunchWebTribal WorldwideKLMFlat Or NotAFAwarenessWebKKRDSAir FranceTraveling The WorldKLEngagementWebTribal WorldwideKLMClaim Your Place In SpaceICEngagementWebPPlayableIcelandairReal Vs AISALoyaltyWebDDrimifySingapore AirlinesSingapore Grand Prix QuizICEngagementWebIcelandairReal Vs AI

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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