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Library of playable marketing

1,102 campaign games made for 711 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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IKAwarenessSocialOOgilvy AmsterdamIKEAThe Swedish TestNEAwarenessSocialMonksNetflixCatch The Cube (Złap Sześcian)BBSalesSocialAAliveNowBig BazaarFootball Header GameMRAwarenessSocialMystery RoomThe Mystery About Mystery RoomBAAwarenessSocialUniversal PicturesBBattleshipThe Battle For Earth Begins At SeaSCSalesSocialTTBWAStandard CharteredMy Majlis

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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