The Well Played Awards
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Objective

  • Engagement
  • Awareness
  • Sales
  • Product launch
  • Brand image
  • Loyalty

Industry

  • Food & drink
  • Entertainment
  • Tech
  • Retail
  • Automotive
  • Finance
  • Fashion
  • Sports
  • Non-profit
  • Telecom
  • Beauty
  • Travel
  • Energy
  • Media

Mechanic

  • Puzzle
  • Quiz
  • Arcade
  • Racing
  • Simulation
  • Action
  • Adventure
  • AR
  • Platformer
  • Runner
  • Sports
  • Quest
  • Mini-games
  • Exploration
  • Multiplayer
  • Music
  • Shooter
  • Challenge
  • Clicker

Platform

  • Web
  • Mobile web
  • App
  • Mini-app
  • Installation
  • AR
  • Social
  • In-game
  • VR
  • Chatbot
AllPlayable now
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6 games

Loyalty Fashion Travel
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BWLoyaltyAppDDrimifyBBest WesternBest Western France get over 155K customer plays with 90% completions as they gamify customer loyaltyTCLoyaltyWebTTravel ClubHow Online Games Drive Traffic | Travel Club’s Digital CatalogMAPlayable nowLoyaltyRRazorfishMMarriottMarriott Bonvoy: Fortnite IslandSALoyaltyWebDDrimifySSingapore AirlinesOver 32K customers engaged weekly by Singapore Airlines as they gamify loyalty programmeBFPlayable nowLoyaltyWebDDrimifyBBFLUAE fashion retailer BFL earn over 200K interactions and 2X repeat engagement with seasonal gamification campaignsVRLoyaltyWebPPlayableVVirgin RedVirgin Red

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