Well Played
The Well Played Awards
LibraryCollectionsAwards
Search games, brands, agencies…/
Add your projectAdd

Library of playable marketing

1,102 campaign games made for 711 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
Proven
LatestEarliestA–Z

13 games

Automotive Finance Retail Social
Clear all
IKAwarenessSocialOOgilvy AmsterdamIKEAThe Swedish TestIKEngagementSocialWWarpin RealityIKEALilla Aventyret (The Little Adventure)UOEngagementSocialAAliveNowUUOBCheese ItTEEngagementSocialUNIT9TTescoDelivery DashBBSalesSocialAAliveNowBig BazaarFootball Header GameSAEngagementSocialUNIT9SSainsbury'sEgg RollerVOAwarenessSocialDDeutschVolkswagenRule The RoadFOAwarenessSocialUNIT9FordRace My MessageKIProduct LaunchSocialDavid&GoliathKiaTechathlete GamesFOEngagementSocialRRokkanFordEscape RoutesVOAwarenessSocialDDDB & Tribal AmsterdamVolkswagenHitchhike With A LikeMIEngagementSocialDDDB ParisMINIMINI MapsSCSalesSocialTTBWAStandard CharteredMy Majlis

The Well Played Awards

Every game a brand ever made to sell — free to browse.

All gamesCollectionsBrandsAgenciesAbout
Submit a gameAdd a creditWhat countsSources
© The Well Played Awards 2026Removal requests