Золотое Яблоко: Игра для Золотого Яблока “Наша коллекция" в формате hidden-object, с коллекционированием и прогрессом путешествий

Objective

Zolotoe Yabloko, a major Russian beauty retailer, sought to promote its 'Our Collection' product line by uniting content, gaming, and e-commerce within a single interactive experience. The campaign aimed to drive purchases through playable engagement, merging product discovery with entertainment and regional cultural storytelling.

Solution

A hidden-object game spanning three geographic regions: France, Italy, and South Korea. Players authenticate via phone number, then explore each region's 2D scenes to locate concealed branded products. Each discovered product unlocks a detailed card with direct e-commerce actions (Add to Cart, Add to Favorites). The game incorporates educational content exploring regional beauty traditions and rituals. Upon completing all three regions, players unlock a promotional code. The experience is deployed as a fully responsive web application accessible via both web browser and in-app WebView, with integrated e-commerce API and admin dashboard for content and promotion management.

Results

Not published.