Яндекс 360: "Новогоднево: через миры" - интерактивный веб‑квест с мини-играми

Objective

Yandex 360 created a festive interactive experience to increase user engagement and loyalty during the holiday season while showcasing its service ecosystem (mail, storage, video calls, music) through narrative and gameplay rather than direct product promotion.

Solution

Novogodnevo is an online web quest where players solve portal puzzles to reunite scattered characters representing different Yandex 360 services across multiple worlds. The experience features mini-games, interactive storytelling, and character-driven narrative progression. Rewards include Yandex 360 annual subscription discounts, Yandex Lavka promo codes, Yandex Drive bonuses, an audio fairy tale via Yandex Music, and character plush merchandise. The campaign ran from December 18, 2023 to January 9, 2024.

Results

Not published.