Альфа-Банк: "Нейроофис" - текстовый чат-квест для знакомства с функциями сервиса
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Objective
Alfa-Bank launched Neurooffice, an AI-assistant service designed to automate routine tasks for small business owners across marketing, finance, HR, and operations. The brand needed to educate SMB entrepreneurs about how AI could reduce their operational overhead and drive adoption of this new service.
Solution
An interactive narrative chat-quest with 45 branching scenarios where players assume the role of a business manager facing realistic challenges—missed handoffs, expired contracts, failed hiring. Each scenario unfolds through dialogue trees offering practical solutions powered by AI, reinforced with knowledge quizzes and direct links to Neurooffice templates. Players earn stars and loyalty points redeemable for bank services or partner offers.
Results
2.9 million visits, 450 total hours played, 4.7 minutes average session duration, 25 repeat visits per user.
