Pasticcino’s Quest

Objective

Weekend Max Mara launched its third Pasticcino World Tour leg with Japan as the destination. The brand entered gaming for the first time with an interactive web game designed to engage users with the iconic Pasticcino Bag collection through a playful, anime-inspired experience while driving traffic to e-commerce.

Solution

Players guide Pasticcino-chan, a kawaii character, through Japan, facing obstacles and challenges to discover hidden treasures of the Rising Sun. The game uses anime-inspired aesthetics and game dynamics to introduce the collection interactively. It incorporates a lead generation mechanic with a final reward and guides users to the e-commerce platform. The campaign was part of a larger multi-channel strategy including billboards, events, and social media.

Results

Not published.