МТС: "Финансовый супергерой" - веб‑квест о карте МТС в игровом сюжете

Objective

MTS aimed to educate banking card prospects about cashback tiers, spending limits, and payment protections through an interactive game experience. Rather than relying on traditional advertising, the campaign introduced card features and benefits within an engaging narrative quest set in a fantasy world called Cashville.

Solution

Players progress through a web-based quest where they defeat financial enemies to unlock card mechanics. Gameplay includes four mission types: selecting cashback-eligible purchases by category, managing monthly accumulation limits, choosing optimal payment scenarios, and identifying fraud protections. Boss levels test knowledge of common cashback myths. All product information is woven into dialogue and task logic without intrusive banners. Upon completion, players receive a promo code for the Stroki service and a Telegram sticker pack, plus access to a benefits calculator and card application call-to-action.

Results

Not published.