Xperia PLAY Facebook Mobile Application
Read the story- Brand
- Sony Ericsson
- Year
- 2011
- Objective
- Product Launch
- Industry
- Tech & Telecom
- Mechanic
- Other
- Platform
- Web
- Agency
- Social Control
Objective
Sony Ericsson launched the Xperia PLAY gaming smartphone in 2011 and needed to demonstrate its gaming capabilities to a mobile-first audience. The company invested £4M in the XPERIA line advertising campaign, with McCann Worldgroup and Social Control partnering to create a Facebook-integrated mobile game experience that would showcase the device's innovative gaming performance and controls.
Solution
A native mobile game developed for both iPhone and Android platforms as a Facebook application. The game was designed to run on the Xperia PLAY device and highlight its gaming performance capabilities. The project combined strategic planning with UX design and development, delivered by Social Control in partnership with McCann Worldgroup.
