XM Wild Ride

Objective

XM Satellite Radio sought to showcase the diversity of its music and content offerings across four distinct formats: rock, country, sports, and urban. The interactive experience was designed to engage audiences by inviting them to explore different XM radio stations through immersive, themed virtual worlds that highlighted the brand's diverse programming.

Solution

The campaign delivered an interactive microsite featuring four distinct thematic towns—Rock, Country, Sports, and Urban—each with unique visual identities and soundtracks representing different XM station formats. Users drove through these environments in an XM-branded vehicle while engaging with interactive mini-games, including 'Help the Hippo' (guiding a character across a busy road) and 'Flip Game' (launching characters into new XM vehicles). Firstborn developed the experience using a custom technical approach: creating 3D character models and converting them to vector graphics for smooth perspective-based animation. The microsite was distributed as part of XM's broader marketing efforts.

Results

Not published.