X5 Group: "Пошуршим пакетами" - чат-бот с кликер-механикой и ачивками

Objective

X5 Group, Russia's largest food retailer, sought to engage customers through an interactive Telegram experience that combines entertainment with real promotional incentives. The campaign leveraged gamification to drive repeat interactions and purchases through the Paket loyalty ecosystem.

Solution

X5 Group developed a Telegram chatbot called "Poshurshim Paketami" (Let's Rustle Packages) featuring simple clicker mechanics. Players tap an animated package that comes alive with interactions across seven escalating difficulty levels. The game includes sound feedback that intensifies with each level, an achievement system for click streaks and mini-objectives, and a rewards center distributing promotional codes earned through level completion and achievement milestones. Users can continue progression across multiple sessions, and the interface emphasizes mobile optimization with brief tutorials.

Results

Not published.