Lauv: Billy Meets World
Open the game- Brand
- Lauv
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Clicker
- Agency
- The Creative Corporation
Objective
Lauv, an emerging artist on AWAL Records, aimed to amplify his debut album release (~how i'm feeling~) and build his fanbase, particularly in Asian markets ahead of his regional tour. The interactive game served dual purposes: direct fan engagement and first-party data collection through Spotify/Facebook authentication.
Solution
The Creative Corporation developed 'Billy Meets World', a Flappy Bird-inspired web game featuring Lauv's dog Billy navigating through pipes against music video backdrops from 'Drugs & The Internet'. Players earned points for each obstacle cleared and climbed a global leaderboard. Rewards included exclusive acoustic performance videos and merchandise discounts. The game ran across 7+ languages (Korean, Chinese, Japanese, etc.) coordinated with Lauv's Asia tour. Players logged in via Spotify or Facebook, automatically becoming followers and appearing in Spotify's discovery algorithms like Release Radar.
Results
The Billy Meets World campaign achieved more than 100,000 plays globally and drove significant increases in stream volume. The game successfully captured valuable first-party fan data through registration.
