Авиасейлс х Добрый: "Агент ноль‑ноль‑съесть" - веб‑кликер в шпионском вайбе с нативной интеграцией

Objective

Engage Gen Z audiences aged 12–29 for Aviasales and Добрый beverages through interactive gameplay that builds brand recall without direct advertising. The campaign leveraged a shared social scenario—sneakily consuming snacks while a friend isn't looking—to create an authentic, relatable experience that drives awareness and engagement.

Solution

A web-based hold-to-play clicker game with spy-themed visual language and comedic framing. Players secretly eat and drink by holding down their screen for up to 90 seconds while an animated friend alternates between looking away and checking the phone; releasing pauses the action. The game features a pleasure meter to fill, comic-style onboarding, sound design with crunch and package-rustling effects, and humorous end-game commentary with rating results. Добрый beverages appear naturally in the scene without overt product messaging. Implemented by funtech and distributed as a web experience.

Results

65,000+ website visitors, 60%+ replay rate, 1.5+ minutes average session duration.