X-Men: What’s Your Hidden Mutant Power?

Objective

To promote the theatrical release of X-Men: Apocalypse by creating an interactive quiz that deepens audience engagement with the franchise. The experience served as a promotional window allowing fans to explore mutant powers while recalling iconic moments from X-Men films.

Solution

Watson Design Group developed a personality-driven quiz for desktop and mobile platforms featuring dynamic video content from X-Men films. Players answered a series of questions to discover which of six mutant powers (Mystique, Wolverine, Magneto, Professor X, Dr. Jean Grey, or Quicksilver) aligned with their personality. Each result was presented as a shareable cinemagraph, designed to encourage social distribution and extend the campaign's reach across networks.

Results

The quiz garnered 58.8K views and 1.8K appreciates on Behance. The campaign earned recognition as an Awwwards Site of the Day, establishing it as a notable design achievement within interactive marketing.