Спартак х Winline: "Играй за Спартак" - мини-игра в Телеграм только для фанатов клуба

Objective

FC Spartak partnered with betting operator Winline to deepen fan engagement within the club's Telegram community. The campaign introduced a risk-free prediction game tied to the team's match schedule, designed to strengthen supporter loyalty and give Winline a channel to engage existing and potential customers without requiring real-money wagering. The initiative positioned itself as an alternative entertainment layer during the Russian football season.

Solution

Spartak launched a Telegram Mini App accessible via @fcsm1922tgbot bot, requiring users to register with a Winline account and complete a fan questionnaire. Players make weekly match predictions (final score, first goal scorer, timing of Spartak's first goal) without financial risk. The game incorporates daily tasks, football trivia quizzes, and check-in activities that reward players with two in-game currencies: Crystals (redeemable for catalog prizes like apparel and partner discounts) and Stars (used for leaderboard rankings). Correct predictions earn up to 9,000 stars and 2,250 crystals per match. Players who link their Winline ID receive double points for Spartak matches. Accumulated points convert to raffle tickets redeemable at a dedicated prize zone ("Fortune Field") at the team's home stadium via scratch-card draws. Special achievement badges reward consistent participation.

Results

Not published.