WebAR Nesquik Promotion (Argentina)
Read the story- Brand
- Nesquik
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Adventure & Quest
- Platform
- Web
Objective
To engage Argentine children with the Nesquik brand through an interactive online promotional experience. The campaign tied prize-based gaming mechanics to product promotion, leveraging the beloved Quicky mascot to drive participation among kids and families.
Solution
Nesquik launched 'Buscá el tesoro' (Search for the Treasure), an advergaming contest hosted on a branded microsite. Players navigated a treasure map across four progressively difficult levels, with the goal of discovering the lost Nesquik treasure. The experience offered over 1,000 instant prizes and grand prize drawings for Nintendo Wii consoles. The campaign was supported by in-store activations, street promotions, and television advertising across Argentina. The microsite also featured educational pirate-themed content in a 'Cosas de Piratas' section.
Results
No performance metrics or engagement results published.
