R3dakt3d

Objective

Warner Bros. needed a pre-launch teaser campaign for Gotham Knights, which was announced on August 22, 2020. R3dakt3d created viral buzz before the official reveal at DC Fandome by engaging fans with an interactive mystery experience. The campaign positioned the game as a crime-fighting narrative rooted in Gotham's underworld, targeting DC Comics enthusiasts and gaming audiences with an exclusive, puzzle-driven reveal.

Solution

R3dakt3d was an interactive cryptographic terminal experience mimicking the Belfry, Gotham Knights' secret headquarters. Daily code releases challenged users to decipher cryptic prompts from the 'Code Black' system. Players who entered correct codes daily unlocked exclusive assets and progressed through a narrative. All accumulated codes formed a barcode that revealed preview content and a special debut comic featuring Batgirl. The experience ran on a custom-built web platform at r3dakt3d.com, combining ARG (alternate reality game) mechanics with comic book culture.

Results

The campaign received an Awwwards nomination on September 2, 2020, with strong community engagement showing 15 out of 22 votes, an average rating of 7.71/10, and individual scores reaching 9.5/10.