PortUp

Objective

World of Warships aimed to create an innovative promotional experience that would engage players and broaden brand awareness through an interactive mobile application. The campaign leveraged augmented reality technology as a novel engagement mechanism for a gaming audience.

Solution

Bitsens developed PortUp, a cross-platform AR promo app built on Unity3D for iOS and Android devices. The app enabled players to discover real ships in the physical world using augmented reality. The experience included social network integration (5 platforms), multilingual support, and an analytics dashboard. The app featured a dynamic progress bar for contest participants and was distributed with comprehensive promotional materials: email campaigns, animation assets, app icon design, and web design.