WA Name Game

Objective

Western Australia's tourism board partnered with Media Engine to create an engagement campaign that combined puzzle gameplay with cultural education, encouraging players to explore and learn about lesser-known towns and attractions across the state through cryptic visual clues.

Solution

An image-based puzzle game where players guess the names of Western Australian towns from cryptic visual clues. The game was built as a responsive, fullscreen web experience with illustrated graphics, designed to be shareable and accessible across devices. The simple mechanic encouraged both casual play and discovery of lesser-known regional destinations.