VW Litte More Golf
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- Brand
- VW
- Year
- 2017
- Objective
- Sales
- Industry
- Automotive
- Mechanic
- Quiz
- Platform
- Web
- Agency
- Journey
Objective
Volkswagen developed an interactive quiz experience to help potential buyers in New Zealand discover which Golf model best suited their driving style, preferences, and lifestyle. The campaign supported the sales funnel by personalizing the discovery phase of the customer journey.
Solution
An Angular-based responsive microsite featuring a series of multiple-choice questions that guided visitors through a personalized questionnaire to identify their ideal Golf model. The experience used full-screen interactions, big background imagery, and gesture controls to create an engaging mobile-friendly interface. It integrated social sharing functionality to encourage word-of-mouth distribution.
Results
Not published.
