IQ.Trivia
Open the game- Brand
- Volkswagen
- Mechanic
- Quiz & Trivia
- Agency
- Fake-Up
Objective
Volkswagen sought to create an engaging interactive experience at the 2022 LA Auto Show to attract visitors and strengthen brand connection with automotive enthusiasts. The activation aimed to generate excitement around the VW brand through a multiplayer competitive game integrated with the show's environment.
Solution
VW IQ.Trivia was a large-scale multiplayer trivia game displayed on a towering LED wall. Visitors scanned a QR code on the display to join the game via their personal phones. Players answered multiple-choice questions in real-time, earning points based on both speed and accuracy—starting at 100 points and decreasing to zero over time. A dynamic 50/50 feature eliminated one incorrect answer once the score reached 50 points. Multiple game sessions with prize opportunities ran daily throughout the show, with a host presenting questions on the LED display while players submitted answers from their mobile devices.
