IKEA AR Game Show
Open the game- Brand
- IKEA
- Year
- 2018
- Objective
- Engagement
- Industry
- Retail
- Mechanic
- AR
Objective
IKEA needed to drive awareness and adoption of its Place augmented reality app, which launched on Android in March 2018. The campaign targeted a consumer audience looking to simplify furniture shopping and improve decision-making when furnishing their living spaces, using entertainment as a vehicle for product engagement.
Solution
The campaign featured "Matchers Keepers," a YouTube game show consisting of three-episode series hosted by lifestyle blogger Caroline Solomon. The format followed pairs of housemates attempting to select identical furniture items (couches, lamps, desks) using the IKEA Place AR app; they could keep the item only if both chose the same piece. The show adopted a tongue-in-cheek, entertaining tone comparable to classic game shows like "The Newlywed Game." Viewers could also play the matching game themselves using the Place app at home, creating an interactive bridge between entertainment content and product functionality.
Results
Not published.
