Golf GTI Tracks
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Volkswagen
- Year
- 2009
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Racing
- Platform
- Web
- Agency
- Artificial Rome
- With
- FxLab
- With
- KMF
Objective
Volkswagen launched an interactive racing game to promote the newly unveiled 2010 GTI model. The campaign aimed to engage consumers with the brand through high-performance driving experience tied to the GTI's core positioning as a performance-oriented compact car.
Solution
A night-time racing game where players compete against a mysterious opponent on tracks, emphasizing GTI performance and acceleration. The game was built as an interactive web experience playable through the golf-gti-tracks.com website, combining competitive track-based gameplay with brand immersion.
Results
Not published.
