X-Slide Challenge
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- Brand
- Verizon
- Year
- 2003
- Objective
- Awareness
- Industry
- Telecom
- Mechanic
- Racing
- Platform
- Web
- Agency
- The Barbarian Group
Objective
Verizon sponsored the U.S. Bobsled and Skeleton Federation to introduce audiences to the sport of bobsledding through an interactive online experience. The campaign aimed to build awareness of the sport and connect players with the Federation's mission.
Solution
A racing game that captured the physics and mechanics of bobsled competition. Players experienced the speed and precision required for the sport, simulating the competitive bobsled runs. The game was hosted online as part of Verizon's sponsorship of the Federation.
Results
Not published.
