Verizon Fortnite Stadium
Open the game- Brand
- Verizon
- Year
- 2021
- Objective
- Engagement
- Industry
- Telecom
- Mechanic
- Multiplayer
Objective
During Super Bowl LV in February 2021, Verizon sought to demonstrate 5G Ultra Wideband technology capabilities to millions of gaming enthusiasts in a COVID-restricted environment where traditional on-site brand experiences were unavailable. The campaign leveraged the Super Bowl moment and Fortnite's massive player base to position Verizon as an innovator in sports technology while showcasing the low-latency benefits of 5G for gaming performance.
Solution
R/GA and Momentum Worldwide created a virtual recreation of Raymond James Stadium in Fortnite Creative Mode during February 1-9, 2021—the largest Fortnite Creative activation built at that time. The stadium featured five custom game modes designed with NFL players, including hoverboard races and deathrun experiences. Players could participate in celebrity tournaments livestreamed on Twitch (hosted by comedy duo Desus and Mero), engage in virtual meet-and-greets with NFL player avatars (including DeAndre Hopkins and JuJu Smith-Schuster), and complete scavenger hunts. The experience integrated with the NFL app and prominently featured Verizon's 5G Ultra Wideband technology through multi-camera streaming (seven stadium angles, five home angles), emphasizing 5G's low-latency advantages for gameplay.
Results
Not published.
