The MoviePass Quest

Objective

Valerian, an epic sci-fi film directed by Luc Besson, needed to build audience engagement and brand awareness before its 2017 release. The branded interactive game provided an immersive entry point into the film's universe, creating a memorable promotional touchpoint that could generate excitement among potential moviegoers and film enthusiasts.

Solution

The MoviePass Quest was a WebGL-based interactive experience where players assumed the role of a space-time agent exploring a four-planet system (one main planet and three satellite planets). Core gameplay involved using an in-game scanner to locate and collect MoviePass fragments hidden across planets while navigating time-travel mechanics connected to the film's sci-fi narrative. The experience featured cinematographic camera angles and dense universe-building to immerse users in Valerian's world. Players who completed the quest won exclusive on-set access. The campaign was developed by We Are Social and makemepulse (Paris/London-based interactive studio).

Results

Not published.