Ubisoft — Happy Holidays
Open the game- Brand
- Ubisoft
- Year
- 2021
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Runner
- Platform
- Web
- Agency
- lostmechanics
Objective
Ubisoft launched a holiday-themed interactive campaign in December 2020 to engage gaming fans during the festive season. The objective was to celebrate with the community while showcasing the company's beloved gaming franchises—Rayman, Watch Dogs, Roller Champions, Just Dance, Assassin's Creed, and Far Cry 6—through an accessible, entertaining web experience.
Solution
Lostmechanics created an endless runner web game featuring iconic Ubisoft characters and worlds. Players controlled characters collecting bonuses throughout gameplay that dynamically changed the visual environment. Upon game completion, players unlocked multiple rewards including discount codes, screensavers, and a hidden Konami Code easter egg for experienced players. The game was deployed globally and shared across multiple platforms and social networks.
Results
Ubisoft Happy Holidays received Honorable Mention on Awwwards with 15 community votes.
