Advergaming

Objective

Tutta La Frutta, an Italian fruit and jam brand, created an advergame to increase player engagement and brand interaction through interactive entertainment. The game aimed to connect with consumers via a customizable character-driven experience centered on the brand identity.

Solution

An advergame featuring character design mechanics where players could customize characters wearing branded swimsuits modeled on Tutta La Frutta's actual swimwear line (bikini tops, one-piece and two-piece sets), then share their finished design. The project focused on interactive gameplay that let players personalize their gaming experience while engaging with the brand. Published on Behance on November 8, 2020, it was built as a portfolio project by Gabriel Freidkes (Buenos Aires, Argentina), showcasing UX/UI design and interactive mechanics.

Results

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