Super Off Road: TRD Pro Edition
Open the game- Brand
- Toyota
- Year
- 2014
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Racing
- Platform
- Mobile web
- Agency
- Saatchi & Saatchi (LA)
- With
- Monks
Objective
Toyota launched the TRD Pro series in 2014 targeting off-road enthusiasts and mainstream audiences. The brand created an interactive gaming experience to showcase the capabilities of three new TRD Pro vehicles—Tundra, Tacoma, and 4Runner—through a nostalgic mobile game, generating buzz at the Chicago Auto Show and driving awareness of the new vehicle lineup.
Solution
A mobile-optimized web game reviving the 1989 arcade classic 'Ivan Ironman Stewart's Super Off Road' with TRD Pro branding. Players selected one of three vehicles (Tundra, Tacoma, or 4Runner) rendered in 8-bit style with exclusive Inferno paint finish and raced through off-road courses featuring jumps, water crossings, and obstacles. The game included power-ups, global leaderboards, and competitive multiplayer challenges. Players could access the game via ToyotaSuperOffRoad.com and Toyota.com/superoffroad through their mobile browsers, with an interactive booth experience at the Chicago Auto Show in February 2014.
Results
Not published.
