Toyota-Crown / NY Times-Wordle Partnership
Open the game- Brand
- Toyota
- Year
- 2024
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Puzzle
- Agency
- Saatchi & Saatchi
Objective
Toyota introduced the 2024 Crown, a flagship sedan returning to the US market for the first time in decades. The brand partnered with The New York Times' popular Wordle game to create a branded marketing experience that would reach Wordle's massive daily audience and generate awareness for the Crown's launch.
Solution
A branded Wordle integration partnering Toyota Crown with The New York Times' daily word puzzle game. The partnership leveraged Wordle's popularity to create engagement around the Crown vehicle launch.
Results
Not published.
