Brake On Through
Open the game- Brand
- Toyo Tires
- Year
- 2014
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Racing
- Platform
- Web
Objective
Toyo Tires launched Brake On Through to strengthen its digital presence in the European market and enhance brand awareness among drivers. The campaign invited audiences to experience high-speed racing, positioning the brand as the choice for drivers who value precision, control, and tire performance.
Solution
The campaign delivered an interactive HTML5-based racing game built entirely in 3D and integrated as interactive video. Players could engage on desktop and mobile devices in a nighttime racing challenge where they tested their driving skills and experienced 'the rush and adrenaline of a once in a lifetime night race.' The immersive experience subtly demonstrated tire performance and braking capabilities while entertaining users with a polished interactive narrative.
Results
The project received an Awwwards Honorable Mention on March 13, 2014, and earned community reviews ranging from 6.0 to 8.7 out of 10.
