Top Gear: Caravan Crush

Objective

Top Gear, the iconic British automotive television series, launched this playable game to engage fans during a period between seasons and extend the show's brand presence into mobile gaming. The campaign leveraged the show's signature humor around caravan destruction—a recurring theme in Top Gear episodes—to create a viral marketing experience that captured the irreverent spirit of the brand.

Solution

Caravan Crush is a mobile arcade game available on iOS and Android where players launch a car off a ramp into an endless field of caravans and must destroy as many as possible while traveling the farthest distance. Players can use gadgets like springs and anchors to maintain momentum, with standard caravans providing small momentum boosts and explosive caravans delivering larger boosts. The game tracks two separate scores—number of caravans destroyed and distance traveled—and allows players to earn in-game currency to upgrade their vehicles or unlock cars featured in Top Gear episodes, including The Stig as a character. Revenue was generated through advertising and in-app purchases within the free-to-play model.

Results

Not published.