Tok&Stok: Puzzle

Objective

Tok&Stok, a major Brazilian furniture retailer, sought to reinforce the ease and simplicity of assembling their furniture products. The brand created a tangible game experience to communicate that what might seem complex could actually be enjoyable, positioning assembly as accessible to customers.

Solution

The campaign released physical puzzle games in three difficulty levels (4, 6, or 12 pieces) that customers could assemble to create room environment designs. Each puzzle directly paralleled the simplicity of assembling actual Tok&Stok furniture. The games were distributed through retail channels and accompanied by product catalogs. The campaign was titled 'Puzzle. A line recommended for those who doesn't want to break their minds,' created by DDB Brasil with creative direction from Sergio Valente, Marco Versolato, Andre Pedroso, João Mosterio, and Daniel Bottas.

Results

Not published.