Tiger Trail
Open the game- Brand
- Tiger Trail
- Year
- 2014
- Objective
- Awareness
- Industry
- Non-profit
- Mechanic
- Platformer
- Platform
- Web
- Agency
- RED Interactive Agency
Objective
San Diego Zoo Safari Park launched Tiger Trail to raise awareness about the critical threats facing Sumatran tigers, a critically endangered species. The game coincided with the opening of the Tull Family Tiger Trail exhibit at the Safari Park in May 2014, combining entertainment with wildlife conservation education and species protection messaging.
Solution
Tiger Trail is an iOS platformer game with distinctive paper-craft aesthetics developed by RED Interactive Agency. Players guide a stylized Sumatran tiger through levels, navigating obstacles and traps while collecting food and power-ups to build strength. The game weaves conservation and endangerment facts into the gameplay experience, educating players about poaching threats and tiger protection efforts through engaging mechanics rather than passive storytelling.
Results
Not published.
