Tic Tac: "Задай ритм" - интерактивный лендинг с мини-игрой в жанре 2D-раннера

Objective

Tic Tac (Ferrero confectionery brand) sought to strengthen its brand association with music, rhythm, and youthful energy through an interactive digital experience. The campaign aimed to deepen engagement with younger audiences by combining entertainment value with brand-building, creating memorable moments that would reinforce Tic Tac's positioning as an energy and vitality brand.

Solution

Funtech agency, in collaboration with Rabbit+Carrot, developed a 2D rhythm runner game accessible via an interactive landing page. Players select one of four Tic Tac characters (lemon, strawberry, mint, or orange) and jump across sound tiles in time with the music. Each completed level introduces a new instrument; by the campaign's finale, players have assembled a complete musical composition that can be shared. The experience includes user registration, personal accounts, CDP integration, and is optimized for desktop, mobile, and tablet platforms.

Results

The campaign ran from March 1 to May 1, 2025, achieving over 35,000 games played and 4,700+ verified users. Weekly prize draws offered Ozon certificates (4,000 rubles), with a grand prize Dr. Head certificate of 250,000 rubles. OWASP protection was implemented and passed a Deloitte audit from the global brand office.